EXPOSING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION TACTICS

In the ever-evolving digital advertising landscape, ad fraud poses a significant challenge to advertisers and publishers alike. Advertisers spend billions of dollars annually due to fraudulent activities that artificially inflate impressions and clicks. To combat this growing problem, professionals have implemented sophisticated detection strategie

Unlocking the full potential of your publisher revenue requires a keen understanding of user behavior and effective conversion tracking strategies. By implementing conversion tracking, you gain invaluable data into which campaigns are truly driving success. This knowledge empowers you to optimize your approach, focusing resources towards the tactic